Rebranding Myself

As an Advertising major, I’ve learned a lot about brands and rebranding. This Spring Semester, I’ve thought more about myself and my own brand. In a sense, this blog is the documentation of my mental and emotional rebranding of myself. I so strongly desire to be this woman of my own dreams and to obtain this image I’ve set for myself. It is mentally hard because I have to fight my current mentality and not the act the way I feel. I have to think before I act and not let my emotions affect my mannerisms.

Who am I?

I’m the words I say, the activities I partake in, the music I listen to, the food I eat, the company I share, and most importantly, what I do when no one is around. I’m an impulsive person – I run on my emotions, it can be seen in the words I lash out at others and my shopping behavior. I’m someone who trusts her gut instinct quite often. As an intuitive person, I’m not known to be the type that thinks before she speaks. I’ve noted this trait however, it’s not ingrained within me that I must watch what I say just yet. I’m someone who doesn’t plan to stay the same, I don’t ever desire to be listed as “predictable”.

What do I represent?

In a modest and humble way, I would say that I represent individuality, independence, and sometimes, strength. My individuality stems from the fact that I know that we are all born unique so that we never have to be anyone else. For quite some time, I looked at my fellow peers and felt the need to blend in with them, to feel normal, to feel accepted, to feel “okay”. However, that’s never the case. Now, I speak my mind and do what I want, which goes hand in hand with my independence. The independence I’ve developed hasn’t stopped growing, as a young girl who doesn’t mind doing things alone, it’s transformed me into someone who doesn’t need anyone. The mixture of individuality and independence has allowed me to become the strong woman I am now. I’ve conquered the battles I never thought I would win but the war never ends – I’m still fighting to be better.

What defines me?

If we’re referring to specific brands that define my brand, it would be: organic food, the color pink, Sensodyne, Sriracha, Apple, and Toyota. If it were words, words that define my brand are: loud, confident, humorous, sarcastic, and fun. If I were to be the weather for a specific day of the year, it would be when Summer just starts, but you can still feel Spring in the air. There aren’t much winds anymore, the sky with not a cloud in sight, but it’s not too hot, so you won’t sweat excessively. These aspects are part of my identity and if one or two aspects were taken away, I wouldn’t quite fully feel like myself.

However, if anyone knows anything about advertising, it must be known that a brand that stays the same forever is doomed for failure and termination. There’s always something to be changed and improved on, as the times change, so must a brand. I, myself, know that the current person I am, is not the brand I will remain forever. I’m not where I want to be or need to be and the work to build up a different brand image requires a tremendous amount of mental workshops and a change of attitude, too.

Now that I’ve rambled on and on about my brand, tell me, what’s your brand? Do you like where your brand is right now or do you want to reposition yourself into a better brand?

* This post is dedicated to and inspired by my Advertising professor, Keith Kesler. Because of him, I cannot ever look at a commercial the same way (and that’s a good thing). Thank you for everything you’ve taught me.

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